Everyone hates dating apps.
But here's the thing most people don't realize: the apps don't want you to find someone.
The Business Model Is Broken
Dating apps have zero financial interest in helping you find a relationship.
Think about it: if you find your person in the first week, you delete the app. But if you're always almost finding someone, always one swipe away from your perfect match, you keep coming back. You keep paying for premium. You keep watching ads.
They only profit if they make you THINK you can find someone, while never actually helping you find someone.
And that's basically the experience most people have.
Why Men Are Exhausted
If you're a guy, you probably know the drill:
- Swipe right on hundreds of profiles
- Get maybe 1-2 matches (if you're lucky)
- Of those matches, almost none reply
It's the worst possible way to build a dating service—making you go through users one by one, hoping someone swipes back.
Men are tired. They're getting no matches, no replies, nothing.
Why Women Are Exhausted (For Totally Different Reasons)
Women have the opposite problem—and they hate it too.
They match with almost everybody. Which sounds great until you realize that means:
- Inbox flooded with hundreds of messages
- Most are low-effort copy-paste openers
- Acting as a human spam filter, trying to find the real ones
Different problems. Same result: exhausted and frustrated.
Nobody Wants This
Here's the truth:
- Nobody wants another app
- Nobody wants swiping
- Nobody wants an algorithm deciding who they see
People just want a real website with real users that's well run. That's it.
What Dating Used To Be (And Should Be Again)
Remember the OG dating sites? Plenty of Fish, OkCupid before Match bought them?
You could just... search for what you were looking for. And find it.
No swiping. No algorithm. No gamification. Just profiles you could actually read, and people you could actually message.
We need to bring that back.
That's What We're Building
Pretty Good Dating is a return to what worked: a simple dating website where you search for what you want and find it.
- No swiping—browse profiles intentionally
- No algorithm—you decide who you see
- No app—just a website that works
- $1/month to keep the bots out
- Message limits so women aren't drowning in spam
We're launching in Montreal first. If you're tired of the dating app hamster wheel, join the waitlist and help us reach 1,000 signups to launch.
Let's build something that actually works.
Ready to find your person?
Join the waitlist for Montreal's newest dating site. No swiping, no algorithms.
Join the Waitlist